Sparks Marketing is a marketing consultancy that uses creative and innovative approaches to support authors and their work.
The agency is led by Adrienne Sparks, a nearly thirty-year veteran of the book publishing industry. who has held lead marketing positions at HarperCollins, Doubleday and the Nelson Literary Agency.
Adrienne has crafted marketing campaigns for a wide variety of non-fiction and fiction books including commercial, historical and literary works by first time authors and established bestsellers.
She has marketed dozens of New York Times bestselling and award-winning authors including Pat Conroy, Jonathan Lethem, Jeff Lindsay, Myla Goldberg, Carlos Ruiz Zafón, Margaret Atwood, Keith Thomson, Mark Haddon, Mark Greaney, and Dan Brown. She was named an Ad Age Entertainment Marketer of the Year for her work on The Da Vinci Code marketing campaign.
Adrienne partners with authors, both traditionally and independently published, to develop marketing campaigns and advise on strategies. She collaborates with her clients to leverage their online and offline network, establish a platform, and strengthen their brand.
Painting courtesy of Stanford Kay, Well Read #2, acrylic on canvas © 2012 Stanford Kay