Sparks Marketing is a marketing consultancy that uses creative and innovative approaches to support authors and their work.


Sparks Marketing is led by Adrienne Sparks, a twenty-year veteran of the book publishing industry. She has held marketing positions at 

HarperCollins, Doubleday and the Nelson Literary Agency. 


Adrienne has crafted marketing campaigns for a wide variety of non-fiction and fiction books including commercial, historical and literary works by first time authors and established bestsellers.

She has marketed dozens of New York Times bestselling authors including Pat Conroy, Jonathan Lethem, Jeff Lindsay, Myla Goldberg, Carlos Ruiz Zafón, Margaret Atwood, Keith Thomson, Mark Haddon and Dan Brown. She won an Ad Age Entertainment Marketer of the Year Award for her work on The Da Vinci Code marketing campaign.  


Adrienne partners with authors to develop marketing campaigns and advise on strategies. She collaborates with authors to help build and leverage their online and offline networks, strengthen their brand and ignite buzz for their books.



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Painting courtesy of Stanford Kay, Well Read #2, acrylic on canvas © 2012 Stanford Kay 

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